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VPBank launches VPBank Prime – financial brand for life-to-the-fullest generation

06/10/2021

Everyone needs support on the road to success. With that understanding, VPBank Prime aims to bring comprehensive digital financial experience to ambitious young Vietnamese, helping them achieve the important milestones of their life.

Millenials, those born between 1980 and 2000, account for around 35% of Vietnamese population and come in at around 33 million. They may be business owners, middle managers, or middle-income employees and are considered the golden generation, thus grabbing the attention of financial brands.

VPBank, among others, have served this customer sub-segment over the past years. We jointly carried out a research with Nielsen, a leading market research company in Vietnam, in 2020 and found them to be hugely different. They are much more eager to learn, dynamic, multi-tasking, and ambitious than the previous generations. They are attracted to fast and convenient online products and smart services. It is noteworthy that these young people do not proactively manage their finances and have difficulties in balancing spending and investment/savings although they are firmly in the driver’s seat of their life.

We have launched VPBank Prime, the first local financial brand targeting this young generation, based on our insights on their habits, behaviour and psychology in an effort to provide them with comprehensive, tailor-made solutions with three outstanding characteristics: combo, digital, and outstanding customer care.

For them, the best choices are not those with the lowest prices but the ones with maximum convenience. Therefore, many products and services have been put together into VPBank Prime combos such as 5-in-1 VPBank Prime, Prime Savings, fully online auto loan combo, etc. for their seamless, smart, efficient financial experience.

Via technology-driven services and products, VPBank Prime offers an end-to-end digitalized customer experience with improved speed and convenience in the IR 4.0 context. Besides, for the first time, the bank introduces unique and promising services such as online booking, virtual cards, etc. to the market.

Apart from specialized financial solutions, VPBank Prime’s advisors are available to provide customers with wide range of services from daily transactions to long-term financial planning and support in preparation for their own milestones in life, as a result, help them enjoy peace in mind, manage finance in a more effective manner and live to the fullest. These are the outstanding privileges designated only for local active youths which are unprecedented ones in Vietnam.

Besides, as a VPBank Prime member, one will have the chance to enjoy a host of attractive benefits such as the most preferential fees and charge scheme, loyalty points, birthday gifts and many other offers from various partners in a wide range of areas.

 “The mission of VPBank Prime is to translate your current effort into future prosperity. “Prime” means the golden age in life conveying the message of “breakthrough from today”, hence the launch of VPBank Prime is the promise to be on customers’ side in their every moment in life, help them overcome all the obstacles to achieve breakthrough and reach their desired prosperity. This is a new step in VPBank’s strategy to accomplish its “for a prospering Vietnam” mission” said Phung Duy Khuong, Deputy CEO cum Head of Retail Banking Division,

For more information, please visit https://prime.vpbank.com.vn or call 1900 545415

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